MUMBAI: Auditude has inked a video advertising agreement with Dailymotion.com. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors and has one billion videos views worldwide as of January 2010.
The relationship with Auditude is a key part of Dailymotion’s strategy to increase monetization of its embedded player, support advanced video ad formats, enhance content targeting, enable multi-party demand and manage business rules and sales rights with hundreds of content partners from around the world.
Dailymotion is joining a group of Auditude deployments across many of the largest video sites including Comcast Interactive Media’s portfolio, Major League Baseball, MySpace Music and Television, MTV Networks, Universal Music Group and Yahoo!, among others.
“We want to make sure our advertisers have the best ad platform to reach our users both on Dailymotion.com and through our embedded player. The challenges associated with the monetization of all video content are increasingly complex and partnering with Auditude creates an even stronger offering for advertisers, and new opportunities for revenue growth,” said Dailymotion U.S general manager Joy Marcus.
This agreement marks Auditude’s international expansion. Auditude is also announcing the opening of its London office and the hiring of Damian Scragg as vice president of international sales and services. Prior to joining Auditude, Scragg served as European sales director for Right Media, as well as DoubleClick subsidiary Abacus Direct.
“We are pleased to partner with a worldwide video leader such as Dailymotion to help them expand their video business. The opportunities for video advertising online are only starting to accelerate. We’re excited to expand internationally and across multiple platforms to meet their needs,” said Auditude CEO Adam Cahan.