MUMBAI: Warner Bros. Pictures’ executive vice president of domestic theatrical marketing Debbie Miller has been named executive vice pesident, worldwide marketing of CBS Films.
The announcement was made by CBS Films president and CEO Amy Baer.
In this position, which reports to Baer, Miller will be responsible for all worldwide marketing for CBS Films, overseeing advertising, promotions, publicity, media and research, as well as digital/online marketing initiatives.
Miller will join CBS Films after her contract expires in June with Warner Bros. Pictures.
At Warner Bros. she has spearheaded campaigns for the Harry Potter series, the highest grossing franchise in motion picture history, as well as for three Academy Award Best Picture winners: The Departed, Happy Feet (Best Animated Film) and Million Dollar Baby.
Miller also led campaigns for a wide range of films, including the Ocean’s films, The Matrix Reloaded and The Matrix Revolutions, as well as I Am Legend, 300, Batman Begins, Superman Returns, Charlie and the Chocolate Factory, The Polar Express, Mystic River, Syriana and Michael Clayton, among many others.
"Debbie is a marketing force in the film industry, having orchestrated highly successful campaigns in every genre, ranging from the biggest blockbusters to sleeper hits," said Baer. "Her creativity and versatility in marketing films is matched only by the respect and praise she draws from filmmakers, actors, agents and publicists. The broad range of talents she brings in advertising, publicity and emerging forms of media make her the perfect choice to establish and build our marketing department. This is a hiring coup for our young studio, and another example of CBS Films aligning itself with the best executive and creative talent in the industry."
To be part of building a studio from the ground up is a dream come true," said Miller. "Amy and Les (Moonves) are two of the most respected executives in the entertainment industry and I’m honored to join their team. I look forward to the challenge and excitement of fully developing innovative marketing campaigns for the diverse slate of motion pictures coming from CBS Films."
Miller had been with Warner Bros. Pictures since 2001, joining as Senior Vice President, Publicity and subsequently serving in several upper level marketing positions.
Prior to joining Warner Bros., Miller was vice president of national publicity at Twentieth Century Fox.
Her campaigns there included Independence Day (Campaign of the Year, Publicist Guild Awards), There’s Something About Mary (Campaign of the Year, Publicist Guild Awards), Fight Club, Speed, True Lies and the Oscar nominated films Cast Away, and The Thin Red Line.