MUMBAI: Video website Metacafe has teamed with Universal Pictures to create The Bourne Ultimatum channel live at www.metacafe.com/bourne.
The centerpiece of the channel is a new mashup tool that enables people to create their own trailer for the upcoming movie by using film clips, music tracks and special effects. Since the channel debuted on 23 July, more than 1,000 mashups have already been created.
â€œThe â€˜Bourneâ€™ series is a franchise with a large and loyal fan base,â€ said Doug Neil, senior vice president, digital marketing, Universal Pictures. â€œProviding fans with a way to interact with film content is in support of the marketing objectives for the film. Weâ€™re pleased so many have already taken advantage of the mashups.â€
People who create customized trailers can save them online and send an e-mail notification that provides a direct link to their mashup to friends. After watching a mashup, viewers are prompted to rate it. Those that are top rated, most viewed and most recent are showcased on The Bourne Ultimatum channel, which will remain live throughout the month of August.
â€œThis tremendous response shows Metacafe viewers are entertainment enthusiasts who enjoy both