MUMBAI: The Walt Disney Company is donating proceeds from the World Premiere of Walt Disney Pictures/Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides, to Boys & Girls Clubs of America.
The first-ever 3D outdoor event will take place on 7 May at Disneyland Park in Anaheim, California, with all of the film’s stars expected to attend along with many Hollywood celebrities.
Produced by Jerry Bruckheimer and directed by Rob Marshall, Pirates of the Caribbean: On Stranger Tides captures the fun, adventure and humor that ignited the hit franchise—this time in Disney Digital 3D. Johnny Depp returns to his iconic role of Captain Jack Sparrow in the action-packed adventure.
Individual tickets for the premiere event are priced at $1,000 and are now available for sale at www.piratespremiere.com. Disney is donating 100% of the proceeds from the ticket sales directly to Boys & Girls Clubs of America, whose mission is to enable all young people, especially those who need it most, to reach their full potential as productive, caring, responsible citizens.
"The 3D World Premiere of ‘Pirates of the Caribbean: On Stranger Tides’ at Disneyland Park is going to be our biggest and best yet. Disney has been a longtime supporter of Boys & Girls Clubs of America, and we’re thrilled to share such an extraordinary event with this important organization that gives so many kids a chance to embark on their own adventures," said The Walt Disney Studios chairman Rich Ross.
Disneyland Resort president George Kalogridis added, "We’re proud to once again serve as the host venue for another ‘Pirates of the Caribbean’ premiere and assist Boys & Girls Clubs of America. Millions of our guests have followed Captain Jack Sparrow’s adventures on screen and here at the Disneyland Resort, and we’re excited to join with The Walt Disney Studios to launch him on another journey."
In addition to the funds raised by the premiere ticket sales, Pirate’s Booty, leader and manufacturer of all-natural snacks, has collaborated with Walt Disney Pictures to create a limited edition Pirates of the Caribbean: On Stranger Tides – themed package for its best-selling product, Pirate’s Booty Aged White Cheddar, and will be donating 5 cents to Boys & Girls Clubs of America for each bag sold between 1 April and 31 July, 2011, with the goal being a $100,000 contribution.
Leaders in technology are also collaborating with Disney to make the outdoor 3D movie event possible: XPAND 3D will be leveraging their new INFINITY Large Screen System for the 3D experience, and each guest will receive a pair of Pirates of the Caribbean–branded XPAND Universal 3D glasses; Christie will be providing their Christie CP2230 digital cinema projectors to present the movie in 3D clarity; and as exclusive telecommunications sponsor for the premiere, Verizon will be integrating their technology throughout the event.
Pirates of the Caribbean: On Stranger Tides opens in theaters on 20 May, 2011 in Disney Digital 3D.