HP, DreamWorks preview color display technology

Mumbai: HP and DreamWorks Animation SKG previewed a display technology that helps solve a longstanding obstacle for digital content creators–affordable and consistent color accuracy between devices.

The result of an unprecedented collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).

The display generates the industry’s first combination of true 30-bit color – enabling a range of 1 billion colors – in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.

"For decades, storytellers have struggled to manage color in an accurate and consistent manner," said DreamWorks Animation chief executive officer and director Jeffrey Katzenberg. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time."

"In the digital world, the media and entertainment industry oftentimes sets the pace for technology innovation," said HP executive vice president of the personal systems group Todd Bradley.

Designed for the broadcast, film/video post-production, animation and graphic arts fields, the HP DreamColor Technology display offers richer color and darker blacks than previously available through LCD display technology. The display will include factory presets for all color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.

"HP has delivered a breakthrough technology that will show immediate results," said IDC executive vice president, global research Crawford Del Prete. "The HP DreamColor display is an important innovation that represents a significant collaboration between HP and a core partner. This technology will have broad appeal, allowing customers to deliver results never before possible without very high-end systems."