MUMBAI: Imax Corporation has inked an agreement with Blitz-Cinestar, to build a new stand-alone Imax theatre as part of the new Cinestar Arena Commercial 10-screen Theatre Multiplex in Zagreb, Croatia. The new digital Imax theatre is scheduled to open in December 2010, as the first Imax location in Croatia.
"The incredible success that Imax theatres are having all over the world shows us that Imax is revolutionizing the way people see event movies, delivering an unrivaled, premium entertainment experience. We are pleased to be building a new Imax theatre, which will provide the people of Zagreb and Croatia with the opportunity to watch great films in Imax. We are proud that the first Croatian Imax theatre is also the first in the region of former Yugoslavia, and this deal is sure to enhance our overall growth and mark a new era in movie going for the region. We look forward to working together with Imax in developing more Imax theatres in the countries of the former Yugoslavia," said Blitz-Cinestar board member Hrvoje Krstulovic.
"The Imax footprint is growing worldwide as we see increasing consumer demand for the best movies in the best format possible in our existing and emerging markets such as Eastern Europe. We look forward to opening our new theatre in Zagreb, and we are confident that Blitz-Cinestar is the right partner to introduce Imax in this market. With our film slate, program flexibility that comes with our digital projection system and the power of The Imax Experience in any part of the world, we are confident of our continued success," said Imax CEO Richard L. Gelfond.