Mariah Carey’s concert to simulcast on mobile & digital devices

MUMBAI: Mariah Carey will be the first ever artist, whose performance "Mariah Carey Live In Las Vegas" will become the first concert to be simulcast to mobile (internet enabled phones) and other digital devices worldwide on 10 October.

The concert is Mariah’s first major performance in three years. Recorded live on 11 and 12 September, it is taken from the first two of her four exclusive concerts at the Palms Resort in Las Vegas, which will conclude with two concerts 9 and 10 October. The concert program being presented will be sixty minutes in length including introduction and will feature her biggest hits, as well as songs from her new CD, "Memoirs Of An imperfect Angel," released 29 September on IDJ.

Presented by GDE Partners through their www.iviago.com website, in association with the Island Def Jam Group, the digital broadcast, also available in high definition on 24 October, will be delivered through Iviago’s virtual global stage, accessible in over 200 countries via more than 235 mobile and digital partners including iClips and iTunes.

Virtual concert tickets will cost $9.99 and will be available by texting Mariah to 313131, through Mariah Carey’s official website www.MariahCarey.com and Facebook or MySpace page by clicking on the "Mariah Carey Live In Las Vegas" link, or by going directly to www.iviago.com, where a 60 second preview is available for viewing.

The concert stream will be sent on the day of the event to anyone who purchases a ticket, and can be viewed right away or saved for future one-time viewing. Like other digital video services, the content may be paused mid-stream and continued at a later time, but may not be rewound or replayed once it has been viewed. In addition, starting October 20, the concert will be also be available as downloadable video clips with a select number of mobile phone carriers in North America, South America and Europe.

"Fans from all over the world can now share the excitement of a live concert, wherever, whenever, and on whatever digital device they chose," said Island Def Jam Music Group president and COO Steve Bartels.

"Mariah is a great performer to debut our global concert platform. Her extraordinary worldwide popularity is a perfect fit to showcase this new approach for the dissemination of live music which we believe to be the future of live entertainment," added GDE partner Robert Kasher.

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