MUMBAI: Heading to the movies just became a more "moving" experience, thanks to new motion-activated theater seats available for theatergoers by D-BOX Technologies.
Beginning 3 April, audiences will experience the seats with the release of Universal Pictures’ new action-thriller, Fast & Furious.
D-BOX Technologies will debut its Motion Systems for the first time during this theatrical release. The seats are equipped with the company’s Motion technology and powered by D-BOX Motion Effects that corresponds to the action taking place onscreen, causing the seats to tilt and shake in perfect synchronization with the onscreen action.
"We are thrilled to finally offer our Motion Systems for the public to experience. Not since the creation of surround sound and 3D has there been a movie theater innovation like our Motion Code technology. The movements that these seats make are very sophisticated; the audience will not be jostled around the entire movie, rather they will feel much more a part of the action taking place onscreen. Our goal is to provide moviegoers with an unmatched realistic immersive experience," stated D-BOX Technologies president and CEO Claude McMaster.
D-BOX’s Motion Systems debuted 3 April at the Mann Chinese 6 Theatre in Hollywood and UltraStar Surprise Pointe 14 in Arizona – the first two movie theaters in the world to feature the innovative technology, incorporating motion as the next dimension in movie going.