Mumbai: Nokia premiered Nokia Productions, the first user generated multimedia film, will be held at the Nokia Plaza – LA Live with a simultaneous online premiere at http://www.nokiaproductions.com.
T-Mobile USA, Inc. partnered with Nokia to develop the Nokia Productions film which was built entirely by everyday people, using mobile devices to generate and submit original content which was then combined into one artistic multimedia film created by Director Spike Lee.
Lee will be in attendance for the film premiere and a special live performance by musician Avril Lavigne. Nokia and T-Mobile invited consumers to attend the premiere, giving away free tickets to the event at select T-Mobile retailers.
"Nokia is excited to present the premiere of the world’s first social film production," said Nokia North America vice president marketing Craig Coffey. "It’s another way that we continue to connect people through relevant and innovative experiences. Nokia technology enables anyone to create, collaborate and share in order to participate in something larger than themselves which helps to open a world of possibilities for groundbreaking collaboration in our communities. It helps people to truly be connected independent of time and place in a way that is very personal to them."
Lee invited the general public to submit their original text, music, video or images for each of the three acts – birth, life and death – to http://www.nokiaproductions.com. Over 4,000 pieces of original content were uploaded and over 350,000 visitors accessed the Nokia Productions site during the entry period, April to September. Nokia also engaged up-and-coming filmmakers to contribute to the project through a partnership with the Disposable Film Festival.
"What drew me to this project was the unique opportunity to do something that hasn’t been done before utilizing technology, the internet, and having people collaborate on a film," said Lee. "The new technology, you might say, is bringing a democracy to film. Anyone can be a journalist, a filmmaker, a still photographer. Just pull out your mobile device, record it, press a button, and it’s instantly on the web. So I think it’s great that Nokia had the vision to see where all of this is headed."
Lee guided and directed the creative submissions through video messages and his blog entries on http://www.nokiaproductions.com. After each act closed, Nokia selected the Top 25 submissions, and visitors voted for their favorite submission creating the Top 10. Lee then picked the winning submission from each act to be integrated into the final film. These three winners will be flown to Los Angeles to participate in the premiere of the final film.
Nokia will hold a festival on the plaza offering consumers the opportunity to engage in a variety of Nokia experiences including a one-on-one Guitar Hero III Mobile by Hands-On Mobile, Inc. competition on the main stage using the Nokia 5610 XpressMusic, available exclusively at T-Mobile, and a Nokia N95 photo opportunity. Participants will receive their pictures on the spot from a convenient Bluetooth printer.