Panasonic to bundle 2 Blu-ray 3D films with Viera Full HD 3D TV

MUMBAI: Panasonic has inked exclusive agreements with two Hollywood film studios – Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment – to offer the Blu-ray 3D versions of Fox’s Ice Age: Dawn of the Dinosaurs and Universal’s Coraline with its Viera Full HD 3D TVs.

Consumers who purchase a Panasonic Viera VT25 Full HD 3D Plasma TV between 16 May and 10 July, 2010 will be able to receive the two Blu-ray 3D titles via mail-in coupon.

Both the Ice Age: Dawn of the Dinosaurs Blu-ray 3D version and the Coraline Blu-ray 3D version were authored by the Compression and Authoring Center of Panasonic Hollywood Laboratory. To assure the highest possible image and color quality, both Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment involved the filmmakers in the process of encoding the titles for 3D.

"Panasonic is very proud of its long-standing relationships within the Hollywood community and our work together to lead the charge into the 3D era. A little more than a year ago at the 2009 Consumer Electronics Show, Panasonic promised to bring the immersive entertainment experience of Full HD 3D for the home to market in 2010. Working with valued partners like Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment, we are not only bringing Full HD 3D Home Theater Systems to consumer homes now, but we’re also providing Viera purchasers with critically acclaimed content so that they can begin enjoying the immersive world of Full HD 3D immediately," said Panasonic Display Group vice president Henry Hauser.

"There may be a couple of times that are considered game changers in the industry and this is that moment for home entertainment. Over the last year we have seen 3D invigorate the theatrical experience and it will do the same for the living room. We are thrilled to collaborate with Panasonic with Ice Age: Dawn of the Dinosaurs as our debut title in the Blu-ray 3D format. Blu-ray offers the premiere high definition viewing experience for the home, and Blu-ray 3D uses the advanced quality to bring the premiere 3D experience to your home," said Twentieth Century Fox Home Entertainment executive vice president, marketing Mary Daily.

"We are happy to partner with Panasonic on this exceptional opportunity to bring the 3D hi-def experience into homes. Coraline’s rich tapestry of visually stunning stop-motion animation is an ideal choice to introduce consumers to the unmatched potential of Blu-ray 3D and is sure to help stoke interest and demand for what is hands down the most dynamic and robust home-viewing experience available in high definition," said HD Marketing and Franchise Management vice president Robert Read.

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