MUMBAI: Paramount Pictures and Twitter jointly announced sneak preview showings of the movie Super 8 for 1-day only on 9 June, in advance of the film’s scheduled release on 10 June.
To promote the sneak previews, the companies have designated the hashtag #Super8Secret, which Paramount has also sponsored as a Promoted Trend, allowing Twitter’s global user base a direct link to buy tickets to the advanced previews.
At select, participating theatres in the United States, Super 8 Sneak Preview moviegoers will be treated to a free popcorn (with a concession purchase) at each sneak preview show. Hosting movie sneak previews marks a first for Twitter. This promotion continues a key partnership between Paramount and Twitter on Super 8. The duo joined forces in March for the movie’s exclusive trailer premiere via Twitter, another exciting first for the site.
Super 8, from writer/director J.J. Abrams and producer Steven Spielberg, will open exclusively on 9 June on over 300 screens, featuring all 239 IMAX playdates in the US and Canada. Fans can go to www.Twitter.com/Super8Movie and use #Super8Secret to share information about the movie with friends. To be among the first to see Super 8, visit www.Super8-Movie.com/Sneak for tickets and show times.
"With Super 8, J.J. and Steven have created a really fun and engaging movie for all ages. We are excited to finally get it out into the marketplace and using this sneak preview promotion with Twitter to kick start the film’s release, is an unprecedented way to get people into theaters and talking about the movie," said Paramount Pictures vice chairman Rob Moore.
"Twitter is how we hear about new movies and share our tiny reviews before the credits finish rolling. There are already millions of people talking about Super 8 on Twitter and Paramount gets that. Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released," said Twitter cofounder Biz Stone.
"Twitter has the incredible capability of spreading buzz in real-time, as well as fostering communal conversations that encapsulate large audiences in a matter of seconds. We believe these elements are key in promoting a movie like Super 8 that has such incredible playability and the potential for unlimited positive word of mouth," said Paramount executive vice president, interactive marketing strategies & film production Amy Powell.
Super 8 is an Amblin Entertainment / Bad Robot production, directed by Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk. The film stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills.
The movie takes place in the summer of 1979, where a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth – something more terrifying than any of them could have imagined.