MUMBAI: REAL D, announced that its next-generation 3D cinema experience reaches over 1100 screens as of press time, surpassing the companyâ€™s previously announced milestone of 1000 screens for the release of
Most moviegoers who see Beowulf in 3D will see it in REAL D 3D. Beowulf premiered in REAL D 3D on 5 November in
â€œThe expansion of REAL D 3D screens to over 1100 is a milestone in bringing the most advanced 3D visual experience to moviegoers everywhere. We estimated that weâ€™d be at 1000 screens for Beowulf, but we passed that mark in early October. Clearly, the next generation of digital 3D is already here in REAL D,â€ said REAL D chairman, CEO and co-founder Michael V. Lewis.
DreamWorks Animation CEO Jeffrey Katzenberg said, â€œ3D has the opportunity to be the most important innovation in film since the use of color in motion pictures. The rollout of REAL D 3D to well over 1,000 screens globally is the beginning of a very viable and very exciting platform for filmmakers to tell their stories in 3D.â€
ImageMovers producer Steve Starkey added, “On the release of the film Beowulf, I think we are about to witness the enormous impact that 3D will have on motion pictures. The creation and the expansion of Real D arrived at a time to fully take advantage of a film that was perfectly suited for the 3-D experience.”