MUMBAI: Reebok, which has recently forayed into the lifestyle business, has appointed Hollywood actress Scarlett Johansson as its brand ambassador.
Reebok revealed the “Scarlett ‘Hearts’ Rbk” collection, a ‘fashion-forward, athletic-inspired’ footwear and apparel line in India. Reebok India managing director Subhinder Singh Prem says, “Scarlett embodies the pulse points of our brand-individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women’s footwear and apparel collection.”
Scarlett ‘Hearts’ Rbk” features a retro sport-inspired apparel and footwear with sophisticated detailing and unexpected twists all influenced by the decade in which Johansson grew up.
The collection is meant for the elite, brand conscious fashion lover who likes to project a sporty cum stylish look. It consists of bright, summer friendly colours of shoes, track pants, tees and tops.
Reebok has also launched its campaign ‘I Am More’ featuring Johansson with a focus on celebration of individuality. The campaign portrays Johansson as a woman who is more than the actress known to all and advocates that a woman is more than the way she looks or appears.