MUMBAI: Sony Corporation and RealD have got into a partnership aiming to provide 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies.
"Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new "BRAVIA" LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology. We are excited to work with RealD in bringing 3D to the home." said Sony Corporation executive deputy president and officer in charge Consumer Products and Devices Group Hiroshi Yoshioka.
"We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony "BRAVIA" LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home," added RealD chairman and CEO Michael V. Lewis.
The companies are working in partnership to bring to market 3D compatible BRAVIA LCD high definition TVs and other consumer products in Sony’s current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.