MUMBAI: Time Warner and The Nielsen Company have signed a new multi-year agreement. The agreement is the first of its kind in that it brings together all the Nielsen services subscribed to by all Time Warner businesses in one contract. This includes Nielsen’s television, online and mobile measurement services, as well as research on advertising segmentation and targeting, and consumer engagement.
The agreement provides Nielsen services to Time Warner’s broadcast, cable, syndication business units and affiliates, including Turner Broadcasting, The CW Television Network, HBO, Warner Brothers Domestic TV Distribution, Time Inc., RET Media and station WPCH.
The Nielsen services in this contract include national and local television ratings; online and mobile measurement; segmentation and targeting from Nielsen Claritas; consumer engagement from Nielsen IAG; and media analytical tools from Nielsen IMS.
"As people spend more time consuming media on an increasing variety of platforms and devices it is crucial that we continue to improve how content usage is captured. Our new agreement with Nielsen will provide all Time Warner businesses aggregate measurement and improved reporting across the media landscape. We have also agreed to continue our collaboration to foster innovation in the media measurement space," said Turner Broadcasting System chief research officer Jack Wakshlag.
"We appreciate the opportunity to continue our partnership with Nielsen. Having them as a member of our team, particularly in this tough economic climate, helps us better manage and make the ever-increasing amount of information more meaningful to the various business units throughout Warner Bros.," added Warner Bros. Media Research executive vice president Bruce K. Rosenblum.
"We are extremely pleased to continue a long standing relationship with Time Warner. Through the years, Time Warner has collaboratively worked with us to help improve the media measurement business as a whole, and we look forward to continuing that work," said The Nielsen Company president of media client services N. America Sara Erichson.