UMG, PluggedIn partner for HD Music Videos

Mumbai: Universal Music Group (UMG) and PluggedIn (www.pluggedin.com) announced an agreement whereby PluggedIn users will have access to thousands of high-definition quality videos from UMG’s extensive roster of chart-topping artists covering every genre of music.
 
PluggedIn is powered by an innovative new media player that supports high-definition full-screen video playback with no buffering and DVD like controls, a multimedia search engine and fan centric social networking applications.
 
The media player delivers a smooth, uninterrupted, full screen viewing experience and enables fans to watch stunning, HD quality music videos from their favorite artists. Videos are encoded for multiple bandwidths (dial-up, wireless and broadband) and DVD type controls allow for instant playback and skipping around.
 
At PluggedIn.com, music lovers can discover new music, get recommendations to artists, videos, and to other fans, and click into the PluggedIn Media Stream – a real-time, voyeur’s view of the activity of tastemakers and fans. On PluggedIn, the community drives all the ranking and presentation of videos, artists, playlists and fans.
 
"With more and more consumers discovering and enjoying music videos online, we are confident that fans and artists will quickly embrace the incredibly engaging product the PluggedIn team has put together," stated Universal Music Group’s eLabs executive vice president Rio Caraeff. "This is the first time customers will be able to view our videos online at such high quality, and the difference is remarkable."
 
 "There is no question that music remains a large part of our everyday lives and a key element to the online community experience," commented PluggedIn CEO Jeff Somers. "This strategic partnership is an ideal fit as it provides us and our customers with access to the resources of Universal Music, the world’s largest producer of music programming."

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