Verizon launches Bollywood-themed dance contest, Bollypop

Mumbai: Aspiring dancers can enter Bollypop, an online dance competition sponsored by Verizon to help showcase the growing amount of Bollywood movies and music videos; the company offers its FiOS TV and V CAST customers.

The Bollypop ( contest is open to all U.S. residents and is maintained by Saavn, digital distributor of South Asian movies, music videos, audio tracks and ringtones. Contest entrants can be either individuals or dance troupes (maximum of four performers) and must submit a video of any dance moves to one of 11 Bollywood songs.

The video with the most votes will win the grand prize, which includes airfare, hotel and transportation to Mumbai, and an appearance in a Bollywood film. Additionally, the grand prize winner or winners will get a three-day trip to New York City to attend a celebration in their honour.

"We’re excited to bring this fun contest to our customers. As Verizon expands the number of international movie and music channels on FiOS TV and offers more South Asian content, contests and programs such as this one will allow us to connect with the growing base of customers who enjoy Bollywood movies," said Verizon marketing director Shruti Joshi.

Bollywood choreographer Rujuta Vaidya said, "Like Latin music did a few years ago, Bollywood is on the cusp of becoming part of the mainstream as it fuses all forms of dance including hip-hop and classical Indian music, it appeals to a wide audience."

Verizon FiOS TV customers can access through the video-on-demand (VOD) library, several Bollywood movies and music videos for $7.99 per month, or order individual movies starting at $3.99 per film. Verizon offers its FiOS TV subscribers more than 10,000 VOD titles each month, 70 percent of which are free. The VOD library also includes an increasing number of high-definition (HD) titles, with plans for 1,000 HD VOD titles per month by the end of the year.

FiOS TV customers can also order TV Asia for $14.99 per month atop their basic FiOS TV Premiere package, which offers more than 400 all-digital channels.

With V CAST Music from Verizon Wireless, customers can also access over 100 of the latest Bollywood music videos on their handsets for $4.99 per month. Interested customers can select "Bollywood Music by Saavn" from the music category on the V CAST videos menu.
Anyone who registers online at Bollypop, sponsored by Verizon, will receive a free Bollywood music compilation courtesy of Verizon. The deadline for entry is 7 October, and winners will be announced at the end of October.

All routines must be choreographed to one of these songs from popular Bollywood movies namely – Mauja Hi Mauja (Jab We Met), Deewangi Deewangi (Om Shanti Om), Soni De Nakhre (Partner), Salaam-E-Ishq (Salaam-E-Ishq), Aaja Soniye (Mujhse Shaadi Karogi), Bhool Bhulaiyaa Remix (Bhool Bhulaiyaa), Mast Kalandar (Heyy Babyy), O Yaara Dhol Bajake (Dhol), Ek Do Teen (Tazaab), Khambe Jaisi Khadi Hai (Dil) and Gori Gori (Main Hoon Na).