Starting from 8 March, 2011, millions of fans who “Liked” Christopher Nolan’s blockbuster film The Dark Knight can rent the title through its official Facebook Page (http://www.facebook.com/darkknight). Consumers can click on the “rent” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. The cost per rental is 30 Facebook Credits or $3. This offering is presently available only to consumers in the United States. Additional titles will be made available for rental and purchase on a regular basis over the coming months.
“Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network,” said Warner Bros. Digital Distribution president Thomas Gewecke.
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.