MUMBAI: Warner Bros. Interactive Entertainment and Ludia Inc. have inked a deal to create and distribute videogames based on the hit reality TV dating shows The Bachelor and The Bachelorette, from Warner Horizon Television and created by Mike Fleiss.
The worldwide licensing and distribution arrangement will launch the videogames across multiple platforms following the conclusion of The Bachelor’s 14th season in 2010 on the ABC Television Network.
"The Bachelor and The Bachelorette are extremely popular on television and we are looking forward to bringing the properties into the videogame space. These games are meant to engage fans of the show and the wider public beyond television, enriching the overall entertainment experience around the brand," said Warner Bros. Interactive Entertainment executive vice president, worldwide operations John Quinn.
"The Bachelor and The Bachelorette are first-rate licenses in reality TV’s dating genre, which is a hugely popular category with television viewers. We see great potential for the segment within the context of video games, and look forward to our collaboration with Warner Bros. Interactive Entertainment to deliver a true-to-show game experience on a wide variety of platforms," said Ludia founder and CEO Alex Thabet.
The Bachelor and The Bachelorette videogames will be distributed in retail by Warner Bros. Interactive Entertainment and in digital formats by Ludia.