MUMBAI: BIG 92.7 FM is offering listeners a chance to win gold coins every-hour on the breakfast show BIG Chai and the evening drive time show Mumbai Much Much – beginning 4 March, 2008.
The station has also woven humour into the opportunity called Hasna Aur Sona Subah Shaam.
As a prelude to the on air offerings and to give Mumbaikars an opportunity to get a first hand feel of the property, the station hosted an evening with Bappi Lahiri along with popular Saregamapa contestant Mauli Dave.
Lahiri also composed an original tune on Hasna Aur Sona Subah Shaam for BIG 92.7 FM.
Listeners’ can tune into BIG Chai between 7 – 11 am and Mumbai Much Much between 5 – 9 pm to participate in the Hasna Aur Sona Subah Shaam.
BIG 92.7 FM station director – Mumbai Arjun Singgh Baran says, “We are excited with our latest offering – Hasna Aur Sona Subah Shaam, which is a true reflection of the vibe of the city, the budget being the current vibe. We are glad to be providing listeners’ an opportunity to win gold coins every hour and win BIG and who better to kick-start the property than Bappi Lahiri. Our contest format will ensure that maximum number of listeners’ benefit from it and enjoy our wholesome programming mix – around the pegs of laughter and gold.”