MUMBAI: BIG 92.7 FM in association with Hyundai Motors’ newly launched i10 is hosting an endurance testâ€“ Chipak Ke Jeeto, which allows the contestant who remains touching the new Hyundai i10 for the longest period to win the car.
Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across five major cities of
BIG 92.7 FM air live updates from the venue of the contest and a tÃªte-Ã -tÃªte with the participants vying with each other to own the machine. The station’s RJs will be ensuring participation and connecting with its listeners.
The call for entries will start from 13 December, 2007 in
To be eligible, entries should reach on or before 25 December, 2007 and will be followed by medical tests and counseling sessions, before the short-listed finalists are announced. The finalists will then compete with each other to win the car from 11 January, 2008 across all five locations. ‘Chipak ke Jeeto’ will also have a host of celebrities visit the location and root for the participants.
BIG 92.7 FM, Vice President, Marketing, Anand Chakravarthy said, “We have always believed in creating exciting formats to entertain our listeners. Chipak ke Jeeto is the greatest endurance test of all times! And with Hyundai Motors, latest exciting offering – the Hyundai i10, to be won we are sure to have large participation, across the country. This event, happening simultaneously across 5 stations, is a true Life Banao offering from BIG 92.7 FM delivering a unique entertainment experience to our listeners.”