Motorola to offer MotoMusic to Airtel customers

Mumbai: Motorola has collaborated with Bharti Airtel to offer mobile users MotoMusic, a mobile music service on web1 and WAP1.

Tightly integrated with mobile devices to deliver a complete consumer experience, MotoMusic offers approximately 350,000 easily downloadable and high-quality digital music items to Airtel consumers across India. MotoMusic content includes ringtones, full songs, wallpapers, and music video clips.

Consumers can access the online music portal MotoMusic at through Airtel Live. The selection of genres includes Bollywood classics and evergreen, international music, regional language melodies and devotional songs from the top music labels. The new service is made possible through Motorola’s recent acquisition of Soundbuzz.

MotoMusic, as a combined service on the web1 and WAP1, allows consumers to download full songs, ring tones, music video clips, and wallpapers to both their PC and mobile at the same time. The service also offers MUSIC ID application on Motorola phones, which enables users to identify recorded songs and their music artists, and download the songs instantly from the MotoMusic website.

"It gives us great pleasure to build on our relationship with Bharti Airtel. Through this alliance, we will complement our strengths to offer consumers a wide choice of rich media content through a simple, easy-to-use service," said Motorola Mobile Devices India & South West Asia product and solutions director Faisal Siddiqui.

"Airtel is synonymous with music, and in the past we have introduced many innovative services that enable our users to conveniently access music of their choice on their mobile phones. We are delighted to collaborate with Motorola to bring MotoMusic to the Airtel user. We recognize the intuitive appeal of music and believe that this will further underline our commitment to enrich the experience of all Airtel consumers," said Airtel Mobile Services chief marketing officer Sanjay Gupta.

Additional content and enhancements will be added to MotoMusic India. The MotoMusic team is building a library and website to provide consumers more videos, wallpaper and other short-form video content.

MotoMusic is available to all Bharti Airtel customers using "Airtel Live" through GPRS settings on their mobile phones. To activate Airtel Live, sms FUN to 54321. Current nominal fees for full song or video clip download are Rs 20, while ringtones or wallpapers are Rs 15. The fees are added to the monthly mobile phone bill.

MotoMusic is currently available on several Motorola mobile phones— ROKR E8, ROKR U9, refresh models of ROKR E6 and ROKR Z6, RAZR2 V8, SLVR L9, MOTOYUVA W230 and W270.