MUMBAI: Radio Mirchi 98.3 FM & Maruti A-Star unites with Agnee to launch the first ever reality show on radio. They will hunt for local aspiring singers nationwide and give them their place in the limelight with a reality show called Generation A-Star Mirchi Create with Agnee.
The campaign was flagged of at Hard Rock Café on 27 May.
Maruti A-star chief general manager Marketing Shashank Srivastava said, “A-star is the youth brand from Maruti, it’s targeted to new age Indians who believe in themselves, who not only dream but pursue them until they come true. The A-star epitomizes the never say die spirit of today’s generation; a generation of the restless, who want it all, and want it the fastest. We call it Generation A-star. The brand A-star believes that if one has Junoon (passion) to do something and follows it with full vigor; one is bound to succeed. We salute this spirit of Generation A-star that stops at nothing. With Generation A-Star Mirchi Creates with Agnee, Maruti A-star and Mirchi have come together to provide a platform to people to follow their Junoon & prove their potential.
Mohan and Koco from Agnee said, “We’re very excited about the biggest Create with Agnee initiative yet. We’re always looking to involve our fans and listeners in every aspect of our music, and after the astounding success our first lyricists’ contest with the Splitsvilla theme song, we’re now taking it to the next level by asking singers to join us on stage and sing with us. We’re also very happy that singers Anushka and Shilpa have joined us to give our new songs their fantastic voices and personalities. With the kind of renditions they’ve given, it’ll be tough for the contestants to try and replicate them, but we’re in a country of singers and we’re sure we’ll meet some super talent on this tour.”
Radio Mirchi senior vice president and national head Activations Shamik Talukder said, “Radio Mirchi is committed to nurturing music in all its avatars not only through on air experience but in mobile space like Mirchi Mobile, on ground via Mirchi Music Awards etc. With Generation A-Star Mirchi Create with Agnee we intend to provide a platform for the aspiring talents of the country, help them to achieve their dreams and make music synonymous with ultimate enjoyment. Now, you don’t just listen to it, but you can also be a part of it!’
Radio Mirchi and Agnee will tour cities, in hunt of local talent, stretched over three phases. The first round of screenings will happen in seven cities: Mumbai, Kolkata, Hyderabad, Bangalore, New Delhi, Ahmedabad and Pune. Forty contestants will be chosen from the first round by Mirchi RJs and from them, Agnee will shortlist 4 most promising singers, who will prove their mettle in live concerts with Agnee. Agnee will tour the following cities where grand city finales will be held and one winner will be selected from each city .
Eight finalists will then compete for the ultimate title at the Grand Finale on 10 July. One male singer and one female singer will be the chosen and will be personally groomed by Agnee, as they get to record and sing live with the band itself.
Generation A-Star Mirchi Create with Agnee winners, will also get a chance to sing in a playback score, composed by Agnee for a forthcoming Bollywood film, Gulaab Gang, directed by Soumik Sen.