Vishal & Shekhar launch Mobile Music Concert with simulcast Webcast

MUMBAI: Hungama and Bharti airtel  have launched Mobile Music Concert. The first concert will be kicked off in Mumbai on 9 February featuring music composer duo Vishal and Shekhar.
Shekhar said, “We are really excited to be a part of the first ever concert taking place on the mobile, with a simulcast over the web. This is fantastic medium to reach out to all our listeners across the world. This is the first time in our 11 year career we will perform our songsunplugged. The musicians who have played the original song recording will be playing with us on stage. And over the last few days of rehearsals we have found a new vibe to all these songs. Can’t wait to play them for all our listeners!”
 “It’s great to be pioneering a new way to reach all the people who’ve loved our music down the years. Airtel and have provided us a platform where listeners from Kashmir to Kanyakumari can connect to us simultaneously and that unifying idea is what really excited us. We are using cutting edge technology to reach listeners and viewers, across the world, and it’s always fun to be the first,” added Vishal.’s Siddhartha Roy said, “As leaders in the digital entertainment space, we see a huge potential in the consumption of entertainment content across Video and Voice. As user experiences on mobile and Internet become richer with better bandwidth as well as the launch of 3G, resulting in faster connectivity, thus driving greater consumption across various distribution channels.”
Bharti airtel chief marketing officer-Mobile Services Shireesh Joshi said, “Airtel is committed to continue delivering innovative offerings, which enhance customer’s experience on their mobile phones. We are happy to join hands with Hungama Digital Media Entertainment to take mobile entertainment to the next level, by bringing in world’s first ever music concert on mobile. Not limited by location, Mobile Concert on airtel offers a unique experience – only for airtel customers.”
The first Mobile Music Concert featuring Vishal and Shekhar will go Live on 9 February  at Mehboob Studios in Mumbai.