MUMBAI: Jagmohan Mundhra has launched his new film production company – Cine Boutique Entertainment UK Ltd (Cine Boutique). Mundhra has partnered with New York-based NRI industrialist Aron Govil for Cine Boutique. The first project under the banner will be Shoot On Sight.

The film is a suspense drama dealing with the current terrorism attacks in the UK and is slated to start shooting in January next year.

Cine Boutique plans to be a vertically integrated entertainment media company in the business of production, marketing and distribution of films for a global audience.

According to an official release, the production house will create moderate budget films, which are driven by concept rather than stars.

Mundhra has 26 years of film industry experience, including exhibition and distribution as well as production and direction of films. He has directed 22 English films in the US, four English films in the UK and four Hindi films in India. The latest film directed by Mundhra, titled Provoked starring Aishwarya Rai is expected to be released worldwide some time later this year.