MUMBAI: Sony Pictures Releasing of India Ltd is releasing its first animated film Open Season this Diwali. In an effort to reach out to kids and seeking their involvement in protecting nature and wildlife species like the tiger, the studio has tied up with Sanctuary Asia magazine.

“Sanctuary Asia is a magazine, which is related to the environmental issues and hence it suited the subject of our film. This film has done phenomenal business in US and we are hoping for it to equally well in India as well. Hence we are releasing the film in the festive season. We are also releasing it in the IMAX format at Imax Adlabs, Mumbai, Delhi and Hyderabad,” says Sony Pictures head PR and acquisition Vikramjit Roy.