Director Sanjay Gadhvi who has directed the much-anticipated Dhoom 2, starring Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Bipasha Basu and Uday Chopra, has once again directed Hrithik Roshan.

This is not for a film but for an advertisement. Sanjay has directed the latest Coca Cola ad featuring Hrithik Roshan who is also the brand ambassador for the company.Hrithik will feature in Coke’s new advertisement in his latest ‘Dhoom II‘ avtaar and the company plans a 360 degree promotion exercise.

Coca-Cola has maintained a strong brand association with films over the last few years like Yaadein,Taal, and more recently the Aamir starrer Rang De Basanti.

“It’s true last week Sanjay Gadhvi directed the latest Coco Cola ad on Hrithik Roshan. It will be treat to watch,” promises Ashok Vashodia, Hrithik’s secretary.