MUMBAI: Sri Adhikari Brothers’ Broadcast Initiatives has signed Bhojpuri actor Ravi Kishan as the brand ambassador for its new Bhojpuri channel called Hum Bhojpuriya.

Kishan will be the exclusive brand ambassador of the channel for three years and will also perform varieties of reality and talent shows for the channel during this period.

Kishan said, “I am very happy to be associated with the forthcoming Bhojpuri channel from the house of Sri Adhikari Brothers. I am confident that the kind of content that we plan to showcase will appeal not only to the Bhojprui speaking public, but also the entire Hindi speaking regions.”

Broadcast Initiatives vice chairman and managing director Markand Adhikari added, “Ravi Kishan is one of the star icons in the Bhojpuri film industry and his association with our channel is sure to connect with the Bhojuri audience. His popularity in national and international Bhojpuri community will help foster the overseas viewers.”