MUMBAI: Social media network – imeem and Sony BMG Music Entertainment have inked a new content agreement for the US and Canada through which imeem users will have access to Sony BMG’s digital catalog of music and video for ad-supported, free to the user streaming.

imeem and Sony BMG will also join forces to explore social media features, digital commerce opportunities, and collaborative brand sponsorships. 

The imeem service allows artists and fans to express their tastes, showcase their content and discover new media by creating and recommending user-generated playlists, video channels, photo slideshows, and blogs. The agreement gives imeem users on-demand access to recommend their favorites and discover new music and video from the extensive content library from Sony BMG’s labels and artists, including today’s popular artists, catalog classics, and new emerging talent. 

“We’re excited to be working with imeem as they develop a new social media model focused on ad-supported, interactive streaming of music and video. We think that imeem’s focus on community and social networking will make it an exciting entertainment option, and an important means of connecting fans and artists,” said Sony BMG Music Entertainment president, global digital business and US sales Thomas Hesse.  

“This agreement with Sony BMG marks the second major label deal and a huge addition to the music and video catalog available to our users. At imeem, we set out to prove that it’s possible to offer free ad-supported music and this announcement signifies that it’s working for labels, artists and fans. We are excited to include Sony BMG’s amazing global artist roster as we continue to develop an unrivaled online user experience and platform for fans and artists and ultimately build the world’s largest social media community,” said imeem founder and CEO Dalton Caldwell.