MUMBAI: Warner Music Group Corp. announced a leadership transition of its digital strategy team. Effective 1 June, Michael Nash will be promoted to Executive Vice President, Digital Strategy and Business Development, succeeding Alejandro (Alex) Zubillaga. In his new role, Nash will be responsible for the company’s worldwide digital strategy and business development activity including key initiatives driving Internet and mobile commerce, and new music-based products and services.

Nash has served as WMG’s senior vice president, digital strategy and business development since 1 February, 2000. In his new role, he will report to WMG chairman and CEO Edgar Bronfman, Jr. 

Bronfman said, "Over the past four years, WMG has established itself as a leader in the music industry’s transition to the digital era with innovative initiatives at the core of its corporate strategy. During that critical period, Alex helped set the company on the right course. Alex has brought a non-traditional approach to the music business based on his history as a venture capitalist and in building a successful media company.”

"We are very pleased to have Michael Nash, one of the architects of our digital success and a professional of great experience and talent, assume Alex’s role,” he added.

Zubillaga said, "I leave knowing that Michael is the ideal executive to lead WMG’s digital efforts into the next phase of growth and beyond. While I am eager to return to my entrepreneurial roots, I’ll miss the phenomenal team at WMG."

"It has never been clearer that digital opportunities are key to the music industry’s future growth," said Nash. "Having worked with new media and emerging technologies for most of my career, and having been on the frontlines of WMG’s digital efforts for the past eight years, I am eager to extend the company’s digital leadership position.”