MUMBAI: Mega Media Group announced the execution of an affiliate agreement with Apple i-Tunes that will allow visitors of http://www.pulse87.com to purchase music of the station’s current play list through the i-Tunes on-line store.
 
It also announced the execution of an agreement with Spark Network Services, a provider of SMS and IVR mobile technology and Matchlink Web, a leading online fee based dating service.

Pulse 87 New York’s will use the SMS technology provided by Spark Network Services for both premium and free text messaging for contests, voting and interactive services between listeners and on-air hosts. The Matchlink Web platform will be integrated into the website.

Commenting on the announcement, Mega Media CEO Alex Shvarts stated, "We are actively branching out beyond radio broadcasting into ancillary activities that allow us to use our core business as a platform for new businesses. Our participation in the i-Tunes affiliate program allows our listeners to instantly purchase music they hear on air through our website while generating passive income for Mega Media."

"Similarly, the SMS and interactive platform provided by Sparks Network Services gives us the opportunity to communicate more effectively with our listeners and customers, and allows us to enter into the growing and lucrative interactive mobile market," he added.