Mumbai: Global Revenues co-founder and head Rajiv Hiranandani has been appointed to the Asia-Pacific (APAC) Board of Directors of the Mobile Marketing Association (MMA).
 
The MMA is a global non-profit trade association established to lead the growth of mobile marketing and Mobile advertising. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and advertisers. The MMA has entered Asia with a view to promote best practices in mobile marketing and advertising in the region.
 
The Asia-Pacific region has emerged as the largest and fastest growing mobile market. It is in this hotbed of wireless marketing innovation that mobile advertising and marketing have tremendous potential.

"Mobile advertising is still at an infancy level in India and it’s important to evangelise this medium to brands and advertising agencies alike. We are at a stage of putting in place a common understanding and framework for this Mobile advertising ecosystem and with the success of the MMA in other regions the same will be accomplished in ASIA and India in the next few months" says Hiranandani.

MMA president Laura Marriott commented, "The APAC region is one in which the MMA views as an emerging market for mobile marketing with significant growth potential.  Having Rajiv and mobile2win represented on our APAC board is a welcome addition as we further develop regionalized and localized guidelines and best practices."