Mumbai: HBO and Apple announced that programming from HBO is now available for purchase and download on the iTunes Store (http://www.itunes.com). New HBO programs on iTunes include the Emmy Award-winning programs The Sopranos, Sex and the City, Deadwood and Rome, as well as the critically acclaimed hits Flight of the Conchords and The Wire.

The iTunes Store is the world’s most popular online TV store with over 150 million episodes sold and features the world’s largest catalog with over 800 shows (over 20,000 episodes).

"We’re very excited to make these legendary HBO programs available on the iTunes Store," said HBO Video president Henry McGee. "Whether catching up on Sex and the City in anticipation of its upcoming movie release or reliving a favorite Sopranos episode, we think viewers will love being able to watch these shows on their iPod or iPhone."

"We are thrilled to bring this incredible lineup of programming from HBO to the iTunes Store," said Apple vice president Eddy Cue. "These are some of the most talked about television shows ever, as well as some of the most requested by our customers."

Television shows purchased and downloaded from the iTunes Store can be viewed on a Mac or PC, iPod nano with video, iPod classic, iPod touch, fifth generation iPod, iPhone or on a widescreen TV with Apple TV. Sex and the City, The Wire and Flight of the Conchords are $1.99 per episode, and The Sopranos, Deadwood and Rome are priced at $2.99 per episode. iTunes customers can also choose to purchase entire seasons of their favorite programs.