Mumbai: Grey New York announced that its second annual music seminar with living legends will feature music luminary Tony Bennett during the preeminent music seminar at the Cannes advertising festival.

‘Talking Music with Tony Bennett’, to be held on 18 June at the Debussy, follows last year’s popular seminar with John Legend and the ’60s folk rock star Donavan.

In Grey’s annual seminar on music and its place in marketing communications, Columbia recording artist Bennett is joined by his son and manager Danny Bennett, who has expertly guided Tony’s extraordinary career as President of RPM productions in New York.

Leading the panel from Grey will be moderator Tim Mellors (worldwide chief creative) and Grey New York SVP/director of music Josh Rabinowitz, who also is a columnist for Billboard Magazine’s With the Brand.

"The word genius is thrown around in advertising like confetti," said Mellors. "This is a chance to hear the real thing. No living popular singer has the pedigree, panache and experience of Tony Bennett, as well as the shrewd and informed insight into how music is marketed and made. Grey’s seminar is a one-and-only opportunity to hear one of the greats in person. You’d have to be mad to miss it."

Danny Bennett commented on what advertisers might learn from this seminar, "Representing Tony Bennett, who is the embodiment of integrity and artistic excellence, to the advertising community has been an extraordinary responsibility. As I say, I don’t handle a career, I manage a legacy. We have chosen with great care the right partnerships and through these shared commitments have navigated successfully the fine line between ‘art and commerce’."