Mumbai: Star garnered a total of 14 awards – 5 Gold, 4 Silver and 5 Bronze – at the 2008 Promax Promotion & Marketing Awards and the 2008 BDA Design Awards held in New York on 17-19 June.
Star has been the leading Asian broadcaster in the number of Promax/BDA wins over the years and this year is no exception. Star’s excellence in broadcast design promotion is recognized in a wide range of disciplines including on-air and off-air campaigns, graphics, art direction and collaterals.
The hit series Heroes inspired three of Star’s wins in off-air print media. While climate change is becoming a world issue, Channel [V] India has stepped up efforts and produced four award-winning items in its Green On campaign series which aims to create awareness and get more people involved in environment related issues.
Star winners at the 2008 Promax Promotion & Marketing Awards
Gold Awards (Category/Title of Work)
World Group–Television Lower Third Promotion (single or multiple)/Night at the Museum Bug
World Group–Television Best Work Never Seen/Green On: Do Bheega Zameen-Channel [V] India
Silver Awards (Category/Title of Work)
World Group–Print Sales Promotion—Collateral/Specialty(single)/Heroes backward turning watch
World Group–Television Comedy Program Promotion Campaign (multiple)/Monk
Star winners at the 2008 BDA Design Awards
Gold Awards (Category/Title of Work)
Poster/Heroes map
Illustration for Print/Channel [V] Billboard ad
Art Direction & Design: PSA (Public Service Announcement)/Use Protection-Channel [V] India
Silver Awards (Category/Title of Work)
Invitation or Card/Christmas party "Freaks & Geeks"
Promotional Items Campaign/Heroes
Bronze Awards(Category/Title of Work)
Total Package Design:Image On-Air And Print Combination/Green On-Channel [V] India
Art Direction & Design:Informational Graphics/Antv Liga Djarum Information Graphic
Promotional Items Campaign/Channel [V] Calendar-Channel [V] India
Art Direction & Design: Psa (Public Service Announcement)/Green On: Girls On V-Channel [V] India
Salon De Refus/Green On: Do Bheega Zameen-Channel [V] India
