MUMBAI: Percept’s P9 Integrated has promoted Maneesh Mathur as the chief operating officer (COO) of the company.

Prior to this, he was associate vice president, media services at the agency.

In his new role, Mathur will be responsible for overseeing all the verticals of P9 Integrated.

P9 Integrated CEO Navin Shah said, "Under Maneesh’s leadership, P9 has diversified into different allied businesses and has grown to be a 360 degree entertainment oriented organization. We are optimistic that with his sharp business acumen and strategic leadership skill we are poised to be a global player in the entertainment marketing space with a total billing turnover of Rs 20 billion in the next three years."

Mathur added, "It will be a challenging opportunity to drive the verticals of the company to newer heights. P9 has a strong presence in India with four offices and is all set to have a global footprint by shortly opening operations in offices in the US, the UK, the UAE and other countries, which have a large Indian diaspora."

Mathur will oversee P9 Integrated verticals namely media planning and buying, branding, advertising strategy and publicity design, Bollywood based syndicated content, film merchandising, cinema and multiplex activation and institutional sales.

Mathur joined P9 in December 2005 as general manager. Prior to this, he has also worked with agencies like O&M, Madison Communications and Broadmind Mindshare.