Mumbai: Big Street, recently commissioned OOH division of Adlabs Films, has appointed Rabe. T. Iyer as its Head. While the industry is poised for some great growth and numbers, Big Street is working towards becoming the largest inventory aggregator in the country.

Iyer brings in around 15 years of all round media exposure. Specialized in building brand equity in high growth, start-up and turnaround situations in service cultured media, Iyer led the ZenithOptimedia West and South as managing director prior to joining Big Street. Iyer is known for scoring high practices in emerging mediums like Digital, Mobile, and Integrations.
 
Speaking on his new role Iyer said, "In a short span, Big Street has acquired significant inventories across the country providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as a solutions provider and not merely media providers. This poses an excellent challenge for me. I look forward to a great stint with the organization."