Mumbai: Entertainment syndicated newsmagazine Entertainment Tonight has partnered with MSN to become the premier provider of entertainment and celebrity content for the online portal, it was announced by CBS Television Distribution president John Nogawski.

Under the terms of the deal, ET will have a branded presence on the home page of MSN Entertainment and provide content — articles, video segments, and photos — across all sections of MSN Entertainment, including MSN Television, MSN Music, and MSN Movies.

ET will also produce a daily mini-newscast for MSN, called "ET on MSN", which will be anchored by ET’s on-air talent. ET content will begin appearing on MSN this fall.

"This is a perfect example of the type of endeavours we have charged Scott Koondel and his new media sales team with," Nogawski said. "This exciting partnership is a natural extension of the ET brand and should bring value to our affiliate stations, our viewers and now, online consumers."

"MSN will expand ET’s audience reach, which will help solidify ET’s reputation as a round-the-clock, 365-days-a-year entertainment news service," said CTD creative affairs and development president Terry Wood.

"Entertainment Tonight and MSN is a perfect match," said executive producer Linda Bell Blue. "Pairing ET, the #1 source for celebrity news on TV, with MSN will create a one-stop source for celebrity and entertainment news. We’re thrilled to expand ET’s Web presence with such a top-notch partner."