Mumbai: Paramount has launched a first-of-its-kind concert series on the studio’s Hollywood backlot which will showcase artists in a unique venue and format, blending the versatile backdrop of the studio’s historic New York Street, with a block party atmosphere. The announcement was made by Paramount Studio Group president Randall Baumberger.

"We recently hosted one of the year’s biggest musical events on our lot with MTV’s Video Music Awards," said Baumberger. "The Paramount Rocks concert series launches in the spirit of that iconic production, showcasing artists in the same location where the Jonas Brothers and Pink filmed their exciting performances."

As Los Angeles’ latest concert venue, Paramount Rocks will feature artists from all genres — from rock to jazz — and accommodate up to 3,000 concertgoers. Audiences will experience an evening of live music, food, beverages, and vendor booths in real outdoor movie sets depicting New York City’s Soho, Greenwich Village, and Washington Square neighborhoods.

The inaugural Paramount Rocks concert will be held on 27 – 28 September.