Mumbai: Mobile music discovery provider Shazam and Samsung have inked a partnership which sees the Shazam service embedded into Samsung mobiles, including the latest Beatb (model: M3510) and the Beats (model: M3200) mobiles.

Shazam fully integrates with operators’ music stores to allow users to download tracks directly to their handsets. T-Mobile is the first operator to offer this service from its own music store integrated onto Samsung’s new music phones.

T-Mobile International international music category manager Luke Magnuson commened: "Discovering new artists and tracks greatly enhances our customer’s overall music experience and is a key element to T-Mobile’s Mobile Jukebox service. By seamlessly integrating Shazam’s music discovery service on Samsung devices to our fully-fledged music store, we offer an exciting way for our customers to get music the moment they want it."

Samsung VP marketing Younghee Lee explained: "We see features like Shazam’s music recognition as very important to enhance the consumer’s experience for music on-the-go. Music recognition and purchase will be a core feature of our music phones."

Shazam CEO Andrew Fisher added: "By offering users the ability to immediately purchase music at the point of inspiration, Shazam can turn a specific music moment into a lifelong memory associating a song with the emotions and experiences the individual felt when they first heard it. Shazam is working with its partners to not only simplify purchasing but drive more value through increased music sales and a richer experience."

The Shazam application enables music lovers to tap into a vast database of more than six million tracks and is already used by 20 million music lovers around the world in over 60 countries.