Mumbai: MTV Networks International (MTVNI), a unit of Viacom has promoted Gideon Bierer to Executive Vice President of Digital Media for MTVNI. Bierer will continue reporting to MTV Networks International president Robert Bakish.

In his expanded role, Bierer will oversee MTVNI’s Digital Media business for all online and mobile properties and will drive the company’s overall Digital Media strategy, including creating world class content based on MTVNI’s portfolio of global hit franchises, building technology platforms to bring best-of-breed experiences to MTVNI’s consumers and forming strategic partnerships with major industry players in the digital arena. Bierer will continue to work closely with MTVN U.S. Digital Media to develop strategic digital plans in order to ensure worldwide synergies.

"Gideon’s efforts over the last several years have propelled our international digital media business toward increased revenues, expanded content offerings, and impressive traffic growth," said Bakish. "With his strategic vision, knowledge of the business and his exceptional ability to identify and successfully execute business opportunities, I am confident our Digital Media operations will continue to thrive under his leadership."

"MTVNI’s portfolio of world class brands and content is perfectly suited to digital platforms and the convergent lifestyles of our audience, which speaks to our growing mobile business and 50 million loyal online users each month," Bierer said.

Bierer has led the company’s digital team since 2005. Amongst his achievements have been the international development and launch of multiple international Viacom websites, significant increases in revenue, innovation in digital advertising, and the emergence of MTVNI as one of the leaders in mobile content. As a result of MTVNI’s 90 deals with operators, its services are now available to 1.2 billion subscribers around the world.