Mumbai: Bharti Airtel has launched Airtel digital TV, based on a complete end-to-end system from technology partner NDS to secure, enable and enhance its Direct to Home (DTH) service.

Bharti Airtel has launched its DTH service with VideoGuard conditional access (CA), MediaHighway middleware and customised multi-lingual Electronic Programme Guide (EPG). NDS’ market-leading CA and DRM technology protects over 95.4 million digital devices around the world and secures service revenues of over $40 billion worldwide. Middleware from NDS has been deployed in over 98.7 million devices.

Bharti Telemedia executive director N. Arjun said, "Over the years we have delighted millions of customers with our telecom services and now with Airtel digital TV, we plan to deliver a magical in-home entertainment experience to TV-viewers. DTH is the future of television in India and with Airtel digital TV we bring the best combination of latest technology and exciting content. With the support of our technology partner NDS; we look forward to providing superior, state-of-the-art services to our DTH service customers."

NDS Asia Pacific senior VP and general manager Sue Taylor said, "Bharti Airtel’s decision to launch their DTH service with a suite of NDS solutions is a validation of the technology leadership of NDS and recognition of the significant investment in NDS’ capabilities in India over the past eight years. We are honored to be a part of this new frontier in Indian pay-TV and to assist Bharti Airtel in delivering the latest leading edge digital and interactive entertainment services to their subscribers."