Mumbai: At a time when Zee Studio treats its viewers to 3 consecutive weekends of a magnificent musical extravaganza with the telecast of the international cult teenage movie, High School Musical 1 (8 PM, Friday, 16th Jan), High School Musical 2 (8 PM, Friday, 23rd Jan) followed by a fabulous, back-to-back marathon of both the parts (12:30 PM, Saturday, 31st Jan), with just one commercial break. The channel has thought of an innovative plan to make music help those who cannot hear it.

‘Music for Charity’ is Zee Studio’s online auction of a celebrity-autographed acoustic guitar, the proceeds of which will be donated to the Central Society for the Education of the Deaf. The guitar has so far been signed by some of Bollywood’s biggest musicians including Vishal & Shekhar, Luke Kenny and the ‘Rock On’ rock star Farhan Akhtar. All one needs to do is log on to Zee Studio’s official website www.zeedio.tv and register for Zee Studio’s online auction of the guitar. Bidders can place their bids online any number of times prior to 31st January, the day on which the highest bidder will walk away with the coveted guitar.

Speaking of Music for Charity, Zee Studio Business Head Mr. Sujay Kutty said, "Zee Studio celebrates music this January with international cult favorites like High School Musical 1 & 2. Music for Charity is Zee Studio’s unique way of making a difference to the lives of the deaf through music. A guitar personally autographed by the most sought-after musicians in the country is every collector’s delight. We are certain that the auction will receive handsome bids for the prized guitar and a generous contribution will be made to a noble cause."