Mumbai: Dishtv has brought out an enhanced value offering for its subscribers, by presenting a recharge free offer to its existing and new subscribers in the countdown to cross 25 million viewers.

To celebrate five million subscribers resulting into 25 million viewer’s milestone, Dishtv offers its subscribers a mega offer of free recharge. Through this offer whatever amount the subscribers recharge for they get the same value worth free, thus recharge becomes completely free.

Dishtv COO Salil Kapoor said, "Dishtv has always been in the forefront of bringing innovative and path breaking offers that have set the industry benchmarks. We are about to cross the 25 million viewer’s landmark and we would like to thank all our subscribers for making us the No.1 DTH company. We are extremely delighted to present our subscribers a free recharge offer to commemorate this major milestone."

"Dishtv has always taken the lead in enhancing the value proposition of the DTH category thereby expanding the DTH market. This new initiative is in line with our vision to add value to the lives of millions of customers across the length and breadth of India and to acquire 3 million subscribers in 2009 and remain customer’s first choice," Kapoor added.

Dishtv has introduced customized package wise and value based Recharge Free ITZ Cash Card, specifically for this offer. This is a new concept in the DTH industry where subscribers can top-up their subscription using tailor-made package cards. The denominations introduced are: Silver Card – Rs 200 & Rs 500, Gold Card – Rs 500, Diamond Card – Rs 700 and Platinum Card – Rs 700 & Rs 1800.

Recharge Free is a limited period offer and is valid till March end.