MUMBAI: Actor Shahid Kapur has recently been appointed as the new brand ambassador for Pioneer.
 
Kapur said, "I have always felt the need to attach myself to brands that exemplify the core values that I try to live up to in everyday life – growth, innovation, professionalism and touching people’s heart."
 
Pioneer signed Kapur as he is a youth icon and also relates to music, dance and masti.
 
A company spokesperson says, "Shahid has been signed on as the brand ambassador for Pioneer’s music systems. This line caters to the youth that spends most of their time listening to music."
 
The new Pioneer ad featuring Kapur is already on air across television channels.