MUMBAI: RealD has opened the doors to its first European office, located in the greater London area. The office, headed by RealD Europe Ltd. managing director Bob Mayson, is headquarters to a team that oversees sales, customer service and operations throughout Europe.

"Accounting for over 70% of box-office revenue for recent releases, the extraordinary performance of RealD theatres is a testament to the value of the RealD 3D system. We are rapidly expanding throughout Europe and this office gives RealD a central location to work with partners to continue to offer audiences a premium cinematic experience, only available in RealD 3D," stated Mayson.

RealD launched the resurgence of 3D in motion picture entertainment with its digital 3D Cinema System. RealD’s 3D experience is currently deployed in 35 countries with over 1,700 screens.