MUMBAI: UK based developer and operator of multiplex cinemas Vue Entertainment and and RealD have inked a partnership wherein the former will add 200 RealD 3D screens to its circuit.

The rollout of RealD 3D-enabled screens has already begun with an installation at Vue’s flagship location in Leicester Square. Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.

“Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies. RealD 3D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can’t wait to bring to our many locations across the UK,” said Vue Entertainment CEO Tim Richards.

“We’re thrilled to be partnering with Vue to bring tens of millions of moviegoers the unmatched RealD 3D experience. This alliance with the UK’s leading exhibitor furthers RealD as the market-leader in the UK and is a reflection of our continued expansion across Europe,” said RealD chairman and CEO Michael V. Lewis.

RealD’s next-generation 3D technology is deployed across the world’s largest 3D platform in 34 countries with over 1,700 screens today and an additional nearly 6,000 screens under contract. RealD Europe managing director and head of the European headquarters Bob Mayson added, “With a packed slate of upcoming films being released in RealD 3D, we’re delighted to be working with Vue Entertainment to bring this global entertainment phenomenon to their circuit.”