MUMBAI: Eros International has tied up with the India-New Zealand series (25 February – 7 April 2009) on Max for its forthcoming release Aa Dekhen Zara.

As part of the film’s marketing initiatives to reach out to broad audiences and create prominent visibility for the film, Eros has tied up with the cricket series through a series of innovations across Max. The lead cast of the film Neil Nitin Mukesh and Bipasha Basu will endorse the series on the channel along with soundtrack of Aa Dekhen Zara, visuals from the film and of the cricketers from both teams.

The promotions will extend to radio as well through a campaign across all leading radio stations through out the country to promote the Aa Dekhen Zara – India New Zealand series association by way of tune-ins, RJ mentions etc. The campaign on TV and radio will run all through the series.

Aa Dekhen Zara is a romantic musical thriller. Produced by Viki Rajani and directed by debutant Jehangir Surti. The film is slated to release on 27 March, 2009.