MUMBAI: Balaji Telefilms deputy creative director Nivedita Basu has joined Colosceum Media as vice president scripted programming.

Colosceum founder and CEO Ajit Andhare said, "This is a key step towards building Colosceum Media as Nivedita brings a peerless track record and experience in storytelling. With her spearheading fiction, Rajiv Lakshman leading entertainment and Sanjeev Sivan heading our documentary business, we have put together perhaps the best content development minds in the country."

Basu added, "Colosceum has demonstrated success across genres in a short time. It has the energy of a young company and I like the buzz. I have always enjoyed building something new and look forward to exciting times ahead."

Colosceum Media has produced shows like Splitsvilla (MTV), Wheel Smart Srimati (DD/Unilever), Jai Shri Krishna and Bandhan Saath Janmon Ka (Colors) and Shakuntala (Star One).