MUMBAI: Raj Television has launched its 24 hour Kannada music channel called Raj Musix Kannada.

This will be Raj Television’s maiden foray into Karnataka. Raj TV has tied up with MQ Networks for handling the Raj Musix Kannada operations in Karnataka.

MQ Networks, a Bangalore based media company, is providing the entire content and management to the channel. MQ Networks managing director M.S. Mahesh said, “Raj Musix Kannada will offer an array of refreshingly new programs to the viewers. The content is aimed at the upwardly mobile Kannada youth in the age group of 12 to 24 and will offer them a never before viewed experience.”

Raj Musix Kannada will be headed by former Zee Telefilms deputy CEO Arvind Kumar.

Raj TV managing director Raajhendhran says, “The Kannada market is now maturing and we felt it is the right time to step into this region and replicate our success in Tamil Nadu, here. We will be launching a Kannada news channel very soon and subsequently we have plans to launch a Kannada a GEC and Kannada movie channel.”

“Raj Musix Kannada will not only offer non-stop entertainment to its viewers but also shares with them an attitude, poise and the outlook to face today’s world. We are striving to see that urban youth identify with this channel & wear it on their sleeve, like a fashion statement – like its cool to be with Raj Musix,” says Raj Musix Kannada CEO Arvind Kumar.

“We have designed shows to suit the moods of our viewers during various times of the day. Escape, Sakkath, Majaa madi, famous, bombart are some of our shows named after the typical lingo of today’s youth and strike an instant cord with them,” says MQ Networks executive director Prasanna Vasantha Kumar.